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The SCIENCE of guiding people through space with purpose and clarity.

WE DON’T GUESS                        DIRECTIONS,

WE DESIGN THEM

WITH STRATEGIC

      INTENT.

WAY

FINDING

Logo J&A
Logo J&A

At the heart of our approach is a commitment to user-centred design, blending the physical and digital to create navigation systems that are not only functional but also elevate the experience of a space. 

Our methodology avoids this by focusing on the user journey—from first impression to final destination. We integrate cutting-edge tools such as Wayfindit, a dynamic software solution for managing and visualising wayfinding strategies, and Modulex Verifind’s eye-tracking technology, which allows us to analyse real user behaviour and optimise signage placement and messaging based on actual engagement patterns.

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01 - ASSESS THE LAYOUT AND FLOW OF THE SPACE.

02 - IDENTIFY KEY LOCATIONS AND TRAFFIC PATTERNS.

03 - DEVELOP A CUSTOM WAYFINDING STRATEGY TAILORED TO YOUR NEEDS.

04 - DESIGN THAT INTEGRATE WITH ARCHITECTURE WHILE STANDING OUT.

05 - IMPLEMENT AND ADJUST AS NECESSARY BASED ON FEEDBACK.

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